Zara loved our innovative approach of using projection mapping on their clothes, visually representing ideas and concepts for the Summer 2023 Collection.
Our videos and campaigns align with the brand's modern style, presenting the SS23 Collection in a magical and whimsical way.
Zara was founded in 1975 in Galicia, Spain. Originally named 'Zorba' after the 1964 film " zorba the greek", they changed it to 'Zara' when they found a nearby bar with the same name. The extra 'a' likely came from leftover letters the company had made.
The campaign was developed for digital billboards, focusing on designing visually compelling and colorful advertisements. Creating an effective campaign involves crafting dynamic visuals that capture attention and engage viewers.