We drew inspiration from the existing typographic base, the Helvetica font, created in 1957 by Max Miedinger.
Building upon this heritage, a new logotype was crafted in the same linear spirit. Simple yet impactful, it mirrors the laboratory's ambition for decades to come.
La Prairie is a globally renowned brand for its unique and cutting-edge skincare. Its origins trace back to the Clinique La Prairie in Montreux, Switzerland, in 1931, a pioneer in anti-aging cellular therapy at the time.
The Swiss Luxury Skincare House takes inspiration from its heritage to reimagine its iconic logo – untouched since 1978 – strengthening the House's Swiss identity and roots.
